Concept preview — redesign mockup for Straight Request. Not the live site. Live store ↗

Est. 1993 · Orlando, Florida

The Conditioning
People.

Professional shampoos, conditioners and style enhancing agents — a product line created by stylists, for stylists, to make hair soft, healthy, shiny and long-lasting.

  • 1993Founded
  • 40Tested & requested products
  • $100Free shipping over
Created by stylists, for stylists✦Founded June 1993✦Developed with three specialist chemists✦Sulfate-free cleansers in the line✦Free shipping on orders over $100✦$11 flat rate under $100✦Orlando, Florida✦Created by stylists, for stylists✦Founded June 1993✦Developed with three specialist chemists✦Sulfate-free cleansers in the line✦Free shipping on orders over $100✦$11 flat rate under $100✦Orlando, Florida✦

Signature shampoos

The house favorites

View all shampoos →
Black Carbon 500 Shampoo

Shampoos

Black Carbon 500 Shampoo

Black Carbon 500 contains activated charcoal which is very effective when it comes to removing trapped impurities from your scalp, hair, and skin.

  • 8 oz
  • 10 oz
  • 32 oz
  • 64 oz
From $14.50Shop now
Hydration Shampoo

Shampoos

Hydration Shampoo

Hydration Sulfate Free Hydrating Shampoo helps prevent dryness, breakage and flyaways, while gently cleansing without stripping color.

  • 8 oz
  • 10 oz
  • 32 oz
  • 64 oz
From $14.50Shop now
Moist Plus Shampoo

Shampoos

Moist Plus Shampoo

Moist Plus shampoo is a conditioning shampoo that detangles and cleans while smoothing the cuticles.

  • 32 oz
  • 64 oz
From $27.00Shop now
Clean Start Shampoo

Shampoos

Clean Start Shampoo

Clean Start clarifying shampoo is good for the removal of styling product resins on the hair.

  • 32 oz
  • 8 oz
From $14.50Shop now
Neutra Twice Shampoo

Shampoos

Neutra Twice Shampoo

Neutra Twice neutralizing conditioning shampoo is designed to be used immediately after relaxer but, can be used daily and does not strip the hair of…

  • 32 oz
  • 64 oz
From $19.00Shop now
A Straight Request stylist shampooing a client at the salon bowl
3steps

The detox ritual

The Ultimate 3-Step Detox Double Cleansing System

Achieve a healthier, cleaner scalp and hair with our premium detox system designed for all hair types. This three-step process eliminates buildup, refreshes the scalp, and restores hair to its natural vibrancy.

  1. 01
    Scalp Wizard · 8 oz

    A therapeutic detoxifying shampoo that soothes and cools the scalp while breaking down buildup.

  2. 02
    Black Carbon 500 · 8 oz

    Activated charcoal and apple cider vinegar remove trapped impurities from the scalp, hair, and skin.

  3. 03
    Black Carbon 600 Plus Conditioner · 8 oz

    Restores moisture to dry, damaged hair and scalp — improving softness and shine.

New · Glass collection

Sleek, glossy perfection.

Glass Shield Silk & Glow is a luxurious leave-in treatment designed to transform dry, frizzy, or heat-styled hair. Formulated with amodimethicone, it attaches only to damaged strands — shielding the cuticle, boosting shine and keeping hair soft and smooth for up to 5 to 14 days.

  • Won’t weigh hair down
  • Reduces frizz and flyaways
  • Protects from heat and styling damage
  • Enhances color preservation
Model with sleek, glossy styled hair
Glass Shield Silk & Glow Leave-In Treatment bottle

Since 1993

Requested by stylists.
Founded for them.

1991

Straight Request was “requested” — stylists across the country asked for a system they could trust.

June 1993

Founded. Straight Request joined with three special chemists — one for each item in the relaxer system.

8 → 40

We started with only eight products. Today we are proud of 40 tested and requested products.

“We owe our success to your success as the best of the best hairstylists in the nation.”— Straight Request, Company History

From the Straight Request family

Stylists speak

Our customers have “written wonderful letters of love and gratitude” over the years. Real, approved quotes belong here.

Placeholder · testimonial 1 needed
Real stylist testimonial goes here — name, salon and city, with permission. No reviews are published on the current site, so none are invented for this concept.
Stylist name · Salon, City
Placeholder · testimonial 2 needed
Real stylist testimonial goes here — name, salon and city, with permission. No reviews are published on the current site, so none are invented for this concept.
Stylist name · Salon, City
Placeholder · testimonial 3 needed
Real stylist testimonial goes here — name, salon and city, with permission. No reviews are published on the current site, so none are invented for this concept.
Stylist name · Salon, City

Promotional combos

Curated pairings

All combos →

Delivered to your chair

Free shipping on orders over $100

$11 flat rate on orders under $100.

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Product launches, instructional tips and promotions.

Concept only — would connect to the store’s existing Shopify newsletter.